The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain to help the industry succeed in a rapidly changing world.

Collaborating with the marketing team, I helped design a striking brand identity for a digital campaign aimed at inspiring consumers to cook with premium cuts of beef, lamb, and pork steaks on the barbecue. The campaign highlighted the ease and versatility of these cuts through specially crafted guides, engaging videos, and interactive ‘cookalongs’ led by expert BBQ Pitmasters. These were featured across AHDB’s website and social media channels, bringing fresh flavours and recipes to this much-loved cooking occasion.

Beyond the consumer-focused campaign, I also designed a range of materials to support farmers, equipping them with the tools needed to stay competitive in the industry.

Work created at AHDB